How an AI chatbot for events handled 480 visitor questions without human intervention
Mojo Concerts automated customer service for De Grote Schijn with Heyloha's AI assistant Sterre. 32 hours saved, 70% fewer repeat questions and 65,000 happy visitors.
Mojo Concerts - De Grote Schijn website480
Conversations handled by AI
32
Hours saved for the team
70%
Fewer repeat questions
5%
Handed off to a human
The challenge
65,000 visitors in three weeks, and a small support team answering the same questions about parking, accessibility and time slots every day. That was the reality for Mojo Concerts during De Grote Schijn in the Kralingse Bos. Hiring extra staff for three weeks was costly and impractical. Visitors planning their visit in the evening had to wait until the next morning for an answer. They needed a scalable solution that could run 24/7.
The solution
- Mojo Concerts chose Heyloha's conversational AI platform and launched AI chatbot "Sterre" as a full member of the support team. This AI assistant for events was specifically trained on the knowledge base of De Grote Schijn.
- The full website, including FAQs, maps and practical information, was connected as a dynamic knowledge source. This way, Sterre always shared up-to-date, reliable answers about parking, accessibility, opening hours and ticketing.
- The AI chatbot was tuned to the warm, welcoming tone of De Grote Schijn. Visitors did not get robotic answers, but an on-brand experience that fits a magical light festival. That is the difference between a simple FAQ bot and a real AI assistant.
- From implementation to live chatbot in just 30 minutes, without technical knowledge and without developers. The Heyloha platform made it possible to automate customer service with minimal setup, even in the middle of a busy festival season.
“Heyloha really helped us focus where it matters: on the event itself. Our AI colleague Sterre answered the practical questions flawlessly, even when visitors made plans at 10 PM. That saves us a lot of time and keeps guests happy.”
- Alexandra Garton, De Grote Schijn
Results
- 480 visitor questions answered fully autonomously by AI chatbot Sterre, without human intervention
- 32 hours saved for the support team over three weeks, the equivalent of a full work week
- 70% fewer repeat questions for human team members thanks to automated AI customer service
- Only 5% of all conversations had to be handed off. The AI assistant resolved 95% on its own
- Visitors got immediate answers 24/7, also late at night when the traditional team was unavailable
- An average of 4 minutes saved per question compared to manual handling via email
Ready to automate your customer service with AI?
Whether you organize events, run a real estate office or work in another industry, Heyloha's AI chatbot goes live in 30 minutes. No technical knowledge needed, no lengthy implementations. Discover why dozens of businesses already automate their customer service with Heyloha.